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2024 – Hospitals Will Face Another Year of Recruitment Challenges


The Association for Advancing Physician and Provider Recruitment’s (AAPPR) annual Internal Physician and Provider Recruitment Benchmarking Report shows that the huge demand for physicians continues to grow.  The report shows “that active physician searches per year have more than doubled since 2017. Data also shows that 2022 marked the fifth straight year in which the percentage of searches filled decreased, as the demand for physicians remains competitive and labor remains scarce.”  In addition a recent survey by The Physicians Foundations found that six in 10 doctors report feelings of burnout.  And with the economy continuing to worsen and healthcare costs continuing to rise, we expect hospitals will face ongoing recruitment challenges in 2024.  So what can you do?

In 2023 we demonstrated successful results in by investing in new and improved methods to reach residents and fellows as well as practicing physicians.   We customize our techniques to suit the unique needs and requirements of each client and specialty. For example, we recently collaborated with a client in South Georgia who had a need for several Urologists. In order to meet their needs, we created a proactive and aggressive package that involved participating in career fairs, employing innovative sourcing techniques, and enhancing their interview process. As a result, we are currently in the process of finalizing a placement and have several additional candidates lined up for interviews. Our continuous efforts to enhance every aspect of our operations contribute to our ability to achieve expedited placements.

In 2024 we have already allocated funds to procure an additional database source that will provides us with a greater number of personal emails and phone numbers. Additionally we plan to attend more meetings specifically aimed at targeting physicians in training. Pinnacle’s recruitment team follows a collaborative approach, ensuring that the physicians that we engage with are shared among our team. With our exceptional capabilities and skilled recruiters, we are confident in our ability to generate similar successful placements and momentum for your organization so if you know you will be facing increasing recruitment challenges in 2024, don’t hesitate to contact us today.

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