By now everyone is aware of the growing physician shortage that is only forecast to get worse. Physician recruiting issues, that have always plagued the rural market, are now commonplace in much of the nation, and the market has become so ultra competitive that it is forcing everyone to aggressively recruit. Candidates have thousands of opportunities to choose from, and the supply is so limited that only a few will actually have their needs fulfilled. That is why, when working with an executive search firm like PHG, it’s so important to set realistic expectations for your recruiting process.
At Pinnacle we see the effect of the physician shortage every day as it has gotten harder and harder for practices to recruit physicians. Every practice strives to create a wonderful opportunity for potential candidates, and in return this has created a very competitive market. And since recruitment is now required to cover a broader area, regional or even nationwide, you’ll likely be asking someone to uproot their family, move to a new community, and start a new opportunity in life. In this fiercely competitive market, it’s important to understand that the perfect candidate may not always be available, and even if you are able to recruit the perfect candidate, they might not always stay. A perfect candidate may not always be possible, but if you’re able to get 80% of what you’re looking for in a candidate, then you’re likely looking at a successful match.
Our 29+ years of experience as an outside consultant has given us a unique perspective of the overall market and how you need to position your practice to stand out and rise to be the top choice among candidates. Our clients will tell you that we do a great job of placing them in the marketplace with our strategic and targeted marketing campaigns, which in turn allows them to impress and recruit candidates in this competitive market. Our goal at Pinnacle is to work with you to set realistic expectations, put together a strong marketing campaign, and help you fill your open positions in a timely manner. Contact us today to learn more.