THE NEED:
A healthcare facility in West Virginia that offers a comprehensive range of services to its nearby communities, set up a new pediatric otolaryngology department due to its increasing demand. Since it is a new service, the facility needed an experienced physician to take a leadership role as the director of the department. The healthcare organization partnered with Pinnacle Health Group in recruiting for this new position.
The physician search was not only challenging because it was a leadership position, but it also difficult due to the limited supply of pediatric otolaryngologists. In fact, the American Medical Association listed only 216 pediatric otolaryngologists practicing in the country.
THE ACTION:
Pinnacle Health Group (PHG) worked swiftly in initiating a detailed sourcing and marketing campaign with the administrators. PHG started making first-hand site visits for community profiling and implemented a proactive recruitment plan to acquire a quality pool of physician candidates. PHG employed telemarketing and direct mail campaigns using Digital Press. PHG also advertised the opportunity to various job distribution services, as well as print and online publications. PHG sourced more quality candidates by targeting specialty-specific groups, such as the American Society of Pediatric ENT.
After further candidate assessments, PHG acquired many responses using these approaches. As with every successful physician placement, PHG constantly communicated with the facility’s administrators for follow-ups on the search process.
THE RESULT:
Pinnacle Health Group presented a physician who was greatly interested in the opportunity due to its close proximity to his family. Aside from his great personality, the administrators were impressed with his credentials, having two decades of experience and training in the specialty. His management skills, which came from private practice work, made him a great fit for the hospital. With innovative sourcing technology, proactive communication and attention to detail, Pinnacle Health Group has yet again exceeded the client’s expectations!